Make a first impression that's worth a second look

The importance of image

Of the many ways in which we choose to express ourselves, the colour and style of our clothes probably make the most immediate and powerful impact. Clothes do not simply cover the body and protect us from the elements - they make a visual statement about how we view ourselves.

Clothes reinforce our self-image and help to define who we are. They can boost our confidence when we know we look good, but when we get it wrong they can sap that confidence just as quickly.

When 93% of the first impressions we make are based on non-verbal communication, research clearly shows that image counts. If your employees look and act the part, they reinforce the quality and value of your brand, thereby helping your company to achieve its full potential.

Research shows that image counts. 55% of the impact we make depends on how we look and behave, 38% on how we speak, and only 7% on what we actually say.

imagecounts provides a range of services designed specifically for the business world, including one-to-one image consulting, corporate group training and seminars.

We work with employees and employers to ensure that they project the image that reflects their brand. Our portfolio of clients include Marks & Spencer, PriceWaterhouseCooper, Dulux, Civica, Transco, Pertemps, Birmingham Midshires, Halifax, Midland Co-op, Logica cmg, BT and many more.

Looking right not only strengthens the message of your company, but also builds up the confidence of the individual.

When we feel confident we perform well.

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tel: +44 (0)121 422 6400     email: maria.price@imagecounts.net